Table of Contents
Introduction
| Editors' Introduction | |
Articles
| Consumer Journey from First Experience to Brand Evangelism | |
| Iivi Riivits-Arkonsuo, Kristel Kaljund, Anu Leppiman |
| Experience Design in Digital Services | |
| Satu Miettinen, Piia Rytilahti, Hanna-Riina Vuontisjärvi, Essi Kuure, Simo Rontti |
| Designing a Business Service experience: Customer's Perspective on Value Co-creation | |
| Jana Kukk, Anu Leppiman, Anneli Pohjola |
| Experience Marketing in Country Branding: Theoretical Developments and an Estonian Case Study | |
| Siiri Same |
ISSN: 1736-9126