Leppiman, Anu, Tallinn School of Economics and Business Administration, Tallinn University of Technology, Estonia
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Vol 6, No 1 (2014) - Articles
Consumer Journey from First Experience to Brand Evangelism
Abstract PDF -
Vol 6, No 1 (2014) - Articles
Designing a Business Service experience: Customer's Perspective on Value Co-creation
Abstract PDF
ISSN: 1736-9126